This effects the way people think and act towards the gay community by reinforcing heterosexism. This suggests that in any situation, when a woman is present with a male, it is “hot”, but when two of the same sex are present, it is suddenly gross and disappointing. This portrays homophobia because it rejects the gay community. When a woman appears, the noodles are hotter. This ad portrays that suddenly the noodles were not so hot when the male appeared. The male tries to approach the boy however, the boy simply walks away. The boy sees this, and his reaction is confused, and moreover, disappointed. As the woman starts taking her shirt off, a man appears. This commercial is homophobic because when the boy eats the noodles, he seems very excited and happy when a woman shows up, because the noodles are “hot”. This commercial can be classified as both sexist and homophobic however, for the purposes of this assignment, the issue of homophobia will be discussed.
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